entrepreneurship@UBC provides UBC students, researchers, faculty members, alumni and staff with the resources, networks, and funding they need to succeed. I support early-stage ventures throughout the entrepreneurship and venture development process, including discovery, validation, technology development, launch, market traction, and growth.

MLA Canada is Western Canada's most comprehensive real estate sales and marketing company, representing a number of the most distinguished real estate developers in Canada. I steered 15 real estate development projects through various stages of the product and marketing life cycle, contributing to over $1B in sales while in my role. I bridged the gap between marketing and sales teams to utilize market research and data for product development, marketing, and sales.

Cressey Development Group is one of Canada's leading real estate developers, having built numerous residential, retail, office, hotel, industrial, and mixed-used projects throughout Western Canada and the United States. I planned, managed, and executed the marketing for 8 residential projects and worked closely alongside the development team, sales teams, stakeholders, and partners to guide projects from ideation to completion.

Web Developer, Content Strategist, & Content Creator

Mike Sheffer Fitness

August 2017 - March 2018

Mike Sheffer Fitness is a fitness brand and online personal training service led by IFBB Pro bodybuilder, Mike Sheffer. I created and produced over 1000 unique photo, video, and text content, from video tutorials to comprehensive training programs. I also developed an e-commerce website with subscription and members-only content, as well as helped grow Mike's Instagram following from 1K to over 18K in less than 3 months.

The AMS of UBC Vancouver represents over 50,000 UBC students, while operating businesses, student services, resources, clubs, events, and diverse initiatives. I managed the marketing and communications of the core organization, as well as a marketing and design team of 6. I implemented and facilitated cross-functional collaboration, as well as feedback loops between consumers and key departments to drive revenues for 10 businesses varying from food and beverage to facility rentals.

Co-Founder

Orella

January 2016 - March 2017

Orella helps teams collaborate on projects efficiently and effectively, while managing internal and external teams of all sizes. This passion project was developed as a web-based management and collaboration tool intended as a SaaS product. I worked closely with a full stack developer to form the idea, conduct market research, and develop it into an MVP with a brand and business strategy.

UBC Recreation is one of Canada's leading recreation and intramural providers, serving over 20,000 participants annually. I formed feedback loops and established partnerships with the UBC Vancouver student population to organize and improve the activities and programming of UBC Recreation.

Hard Work Yard Work was a full-service landscaping and lawn maintenance company I founded at the age of 16. I built and maintained a diverse list of long-term residential and commercial clientele through cold calling, lead generation, targeted advertising, negotiation, project management, and account management, while prioritizing customer experience and encouraging customer feedback.

Steve Nash Fitness World and Sports Club (acquired and rebranded as Fitness World) is one of Canada's leading fitness providers that operates 27 fitness facilities under the Steve Nash, UFC Gym, Crunch Fitness, and Fitness World brands. I developed, organized, and executed several internal and external marketing campaigns to grow brands, increase revenues, and motivate teams.

Aritzia (ATZ.TO) is an innovative design house and fashion boutique with 12 in-house brands and 96 stores across North America. I enhanced customer experiences, boosted sales output, and maximized logistical efficiency through coordinating a minimum of $200,000 worth of merchandise shipments and inventory per week.

Sauder Sports inspires and encourages students to live a healthy, fun, and active lifestyle. I led and managed a team of 8 to provide students at the UBC Sauder School of Business and UBC Vancouver with accessible health and fitness programming, events, and services. I pioneered and introduced 5 events and initiatives that have become long-standing ever since.

Engine Digital is a full service digital consultancy and design studio with offices in New York and Vancouver. Engine Digital builds digital products and experiences that invent the future of clients such as Adidas, the NBA, Kit and Ace, and Google. I identified, produced, and developed high quality leads for medium to large accounts throughout Canada, New York, and California. I also prepared detailed presentations and analytical data to evaluate opportunities, trends, and competition.

The Me Inc. Conference is one of UBC Sauder's largest conferences with a mission to inspire students to pursue a career they are truly passionate about. I spearheaded all marketing for the organization, while working cross-functionally to maximize sales, brand awareness, customer satisfaction, recruiting, team building.

Co-Founder

No Apparel

November 2013 - March 2014

No Apparel was a brand and street-inspired clothing line designed and manufactured in Vancouver, and sold online. I led sourcing, production, accounting, marketing, sales, shipping, and fulfillment. No Apparel's first release of 250 units sold out in 5 days, selling to customers across Canada and abroad.

The Sequoia Company of Restaurants is a Vancouver-based company comprised of four unique and well-known restaurants that each offer a distinctive dining experience. I worked at the flagship restaurant, The Teahouse in Stanley Park, and was responsible for the end-to-end dining experience and front of house operations. I wanted to experience the fast-pace and extreme nature of the fine-dining restaurant industry, and developed my customer experience, problem solving, and teamwork skills.

Pedalheads® provides innovative and effective programs for kids in Canada and the USA. I started as a Junior Instructor at 15 years old, and eventually became a Supervisor at one of the largest sites, and the youngest Supervisor in the company. I personally instructed over 1000 students, as well as trained, managed, and led a team of 28. I worked closely with all departments of the organization to build the brand, enhance customer experiences, develop team members, and increase revenues.